The Castle Builder

Have you ever imagined participating in a corporate immersion inside a castle in Spain?

Transformative experience

Unprecedented, immersive, and international training, fully translated into Portuguese, with European Speakers who are specialists in Leadership, Neuromarketing, Sales, and Innovation.
Technical visits to Medieval and Corporate Castles in Spain. Visit the new Santiago Bernabéu Stadium, the Medieval City of Toledo and Segovia.

What do I gain from this immersion?

Learn the strategies of European Leadership, Marketing, and Sales.
Exclusive visits to market-leading Spanish companies.
Develop a new vision for your business for opportunities in Brazil and strengthen your Network with international executives.

Immersion Methodology

Based on the book “The Castle Builder”.
Dynamic, aligned, and interactive lectures, with debates.
Inspirational lunch and dinner with Networking.
Visits to companies and historical places, integrating the power of Culture with business success.

International Speakers

Clovis Tavares
Curator residing in Spain. Advisory board member, graduated from Harvard University in Entrepreneurship and Innovation, trained at Disney in Leadership, author of 12 books, and winner of 5 Top Marketing awards.

Carlos Julio
Curator, he was CEO of HSM, Tecnisa, Polaroid, Digital House. He is currently a professor at FGV and FIA-USP. Advisory consultant for Camil, Aramis, Ibemec, GSA. Author of books in Brazil and Europe.

José María Gasalla
Doctor and Professor in Economic and Business Sciences at the Autonomous University of Madrid, international writer, and winner of the 2023 National Management Award in Spain.

Gabriel Carrascosa
President of the European School of Neuromarketing, Director of FusiónLab (Center for Applied Neuromarketing Studies). Consultant and Researcher of Consumer Behavior.

Pilar Falcon
Doctor in Communication Sciences. President of the Galician Journalists Club, successful author of 5 books, prestigious columnist for the Spanish press and academic head of the Xacobea Academy. Cultural Ambassador of Galicia.

Antonio Pajuelo
Director of Talents & People at Mahou San Miguel, the market-leading brewery in Spain. Professor of Master‘s in Leadership and Strategic Innovation. Worked at Haygroup, Pepsi, Martinsa Fadesa and Orangina Schweppes.

Jose Bonal Sanchez
Professor at Real Madrid European University. Coordinator of the Global Sports Management Course at the European University. More than 10 years as International Campus Experience Manager at the Real Madrid Foundation.

Corporate Castles of Spain

Castle of Sports:

Clube Real Madrid: It is currently the largest club in the world, valued at 6.6 billion dollars, with a revenue of 4.5 billion in 2023. It invested 1.9 billion euros in the renovation of the stadium with a retractable pitch and roof.

Retail Marketing Castle:

El Corte Inglês: A small tailor shop, founded in 1890, changed all retail marketing in Europe. With 81 thousand employees, a 2023 EBITDA of more than 1.1 billion euros, this Castle is a symbol of Spain.

Financial Market Castle:

Santander: The largest bank in the Eurozone, it has more than 55 thousand employees, more than 65 million customers, and holds 1.485 billion dollars in assets, being a symbol of Spain in the world.

Food and Beverage Castle:

Mahou San Miguel: Founded in 1890, it is the largest Brewery in Spain. A market leader for decades with more than 3,800 employees, it is present in more than 70 countries and focuses on the value of People and sustainability.

Communications Castle:

Telefónica: More than a castle, it is an empire, with more than 388 million customers worldwide. Profit of 21 billion euros. It has a strong concern for ESG and innovation, being a Spanish model for the world.

Road map

Sunday

Reception in Barajas - Madrid.

Executive transportation.

Accommodation with cocktail and dinner.

Monday: Castle Experience

Visit to our Castle in Toledo.

Includes transfer, translations, and meals.

Lecture by Clovis Tavares and Carlos Julio.

Tuesday: Castle Architecture

Visit to Club Real Madrid.

Santiago Bernabéu Stadium.

Lecture by Professor Gasalla.

Wednesday: Castle Engineering

Visit to El Corte Inglés.

Lecture with executive.

Lecture by Gabriel Carrascoza.

Thursday: Castle Final Art

Visit to the Royal Palace.

Lecture by Pilar Falcon.

Lecture by Antonio Pajuelo.

Friday: Exclusive Experience

Visit to the Castle of Segovia.

Visit to the Roman Aqueduct.

Closing dinner.

Saturday

Free day for Tapas and Wine.

Tours to Museums.

Shopping with Tax Free.

What is included in this immersion?

Six international Speakers with translation and eight networking meals.
Transport and visit to El Corte Inglés with an exclusive lecture.
Transport and visit to the Santiago Bernabéu stadium and Real Madrid Museum.
Transport and visit to Castles and Palaces that inspired Walt Disney.
Learn about Spanish Leadership, Marketing, and Sales Strategies.
Learn about Neuromarketing Technology applied in retail.
Understand the Culture and how Spanish companies treat their employees.
High-value networking and international relationships.

What is not included?

Airfare to Madrid.
Travel medical insurance.
Assistance with shopping, personal transportation, beverages, and meals beyond the 8 program meals.

Take the Castle Builder to your company in Brazil

We have a 4-hour workshop that can be held at your company in Brazil where we will bring the Castle concept to your company. This other training model maintains the content of the book and will address where we can improve the Architecture, engineering, and final art of your company. This workshop is recommended for: Entrepreneurs, Executives, Managers, Employees, Salespeople, and your company‘s customers.

This training will be conducted by:

Fernando Henriques
President of Magano Business Intelligence. He was an executive at Kodak, Controller at Eaton, and Sheafler, CFO at Locomotiva and Financial Advisor at SIN. He is an award-winning Ironman in Brazil and abroad.

WORKSHOP